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US Forest Service Research & Development
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  • US Forest Service Research & Development
  • 1400 Independence Ave., SW
  • Washington, D.C. 20250-0003
  • 800-832-1355
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Iris Montague

Iris B. Montague

Research Forester
201 Lincoln Green
Starkville
Mississippi
United States
39759

Phone: 662-338-3129
Fax: 662-338-3136
Contact Iris B. Montague


Current Research

Dr. Montague researches ways to improve the wood products industry's competitive advantage. She examines the industry's business model to understand product promotion strategies and limitations.  Also, she researches consumer purchasing behavior to determine what attracts consumers to wood products.

Research Interests

Her primary research interest involves analyzing the wood products industry's business model and marketing strategies. She uses the information obtained through market analysis to provide the industry with insight into current trends and consumer perceptions.

She researches current social media tends to determine how the industry can use those platforms to share information and market products effectively.
She also examines how consumers use these platforms to gather information during the wood products purchasing process.

She also examines the millennial generation and the attitudes and perceptions they have towards the wood products industry and wood products. As Millenials are the largest generation in the workforce and the consumer market, having this information is vital to understanding future employees and consumers.




Why This Research is Important

This research is important because of the increase in globalization and the change in how business is conducted during the last decade. The information obtained through this research is vital to the industry when developing strategies to improve business models and networks.  Also, having this information is key to the industry's development of new and innovative ways of marketing/selling forest products and reaching new customers.

Education

  • University of Georgia, Ph.D. Forestry Resources (Marketing and Finance concentration) 2009
  • Alabama A&M University, M.B.A. Business Administration (Marketing concentration) 2000
  • Alabama A&M University, B.S. Forestry Management 1998

Professional Experience

  • Research Forester, USDA Forest Service
    2000 - Current
  • Student Trainee Forestry, USDA Forest Service
    1994 - 2000

Professional Organizations

  • Forest Products Society (FPS), Member (2009 - Current)

Featured Publications & Products

Publications

Research Highlights

HighlightTitleYear


NRS-2014-037
Hardwood Log Procurement and the Role of Log Brokers

Forest Service researchers analyzed hardwood log procurement practices and the effects of log brokers on the hardwood distribution system. They ...

2014


NRS-2016-123
Options for Timber Salvaging After Natural Disasters in the Gulf States

Forest Service researchers analyzed timber salvaging data collected in the Gulf State region after major hurricanes. Post-hurricane analysis lea ...

2016


NRS-2013-060
Social Media Use in the Forest Products Industry is a New Way to do Business

Forest Service researchers analyzed the Internet and social media usage of forest products producers in major forest-products producing states t ...

2013


Last updated on : 09/30/2020