Streamlining commercial outdoor recreation experiences, such as cruises, can help the tourism industry increase the diversity and number of visitors, and can help improve accessibility. This is happening in Alaska, where one of the fastest growing industries is outdoor recreation and tourism. Commercial recreation has increased in the Tongass National Forest in the past decade, influenced in part by cruise lines. The scale of the increase in the tourism industry in Alaska has led to commercialization of some activities, which has the benefit of increasing the number of people exposed to nature-based activities. Tourism industry managers and planners must weigh these benefits against the ability to customize activities and be flexible.