Patricia L. Winter
Research Social Scientist, Team Leader
4955 Canyon Crest Drive
Riverside, CA 92507
Contact Patricia L. Winter
- Evaluation of the Get to Know Your Wild Neighbors Program (in collaboration with Action Research, Dr. Wesley Schultz at CSU San Marcos, and Coral Bruni and Dr. Allen Omoto of Claremont Graduate University)
- Science Synthesis for the Sierra Nevada Bioregion (with PSW scientists; Susan Charnley and Trista Patterson of PNW for social emphasis)
- Vulnerabilty Assessment Framework Addressing Climate Change, Urban Forests, and Environmental Justice (with PSW scientists, Drs. JR DeShazo and Neal Halfon at University of California Los Angeles, and Dr. Gary Evans of Cornell University)
- Fireprone Communities, Trust, and Responses to Risk (with Dr. Grace Wang at Western Washington University)
- Extending the Forest Service Message, Communication with Diverse Publics (with Dr. William Crano of The Claremont Graduate University)
- Forest Service Wildfire Management Decision Making (in collaboration with Dr. Robyn Wilson at The Ohio State University and Dr. Lynn Maguire at Duke University)
My research interests include underlying factors in environmentally sustainable behaviors paired with approaches and tools to foster them; dynamics of social trust in natural resource management; considerations of cultural diversity in recreation service delivery and communications; perceptions of risk and influences on related attitudes and actions; and sustainable recreation and tourism.
Components of trust and salient values similarity between the Forest Service and publics.
Risks and decision making among federal fire managers.
The Proenvironmental Behavior Change Model and Environmental Intervention Handbook with Dr. Shawn Burn of Cal Poly, San Luis Obispo.
Normative messaging and social influence in environmental responsibility.
Serving diverse publics through communications and recreation opportunities.
Why This Research is Important
These research areas help inform our understanding of how the Forest Service and other agencies can apply the best available science to protect natural resources, provide recreation and other natural resource based opportunities to a diverse public, and reach out to individuals disengaged from either the agency or the natural environment.
- The Claremont Graduate School, Ph.D. Psychology, 1990
- The Claremont Graduate School, M.A. Psychology, 1984
- University of California, Irvine, B.A. Psychology, 1980
- Research Social Scientist, Pacific Southwest Research Station
1992 - Current
- Lecturer in Psychology, California Polytechnic University, Pomona
1990 - 1992
- Lecturer in Psychology, Claremont McKenna College
1991 - 1991
- Lecturer in Psychology, California State University, Fullerton
1988 - 1991
- Lecturer in Psychology, California State University, Fullerton
1988 - 1991
- Lecturer in Psychology; Adjunct Faculty in Psychology, Chaffey College
1985 - 1990
- Research Coordinator, Casa Colina Hospital for Rehabilitative Medicine, Pomona
1984 - 1988
- Intern and External Consultant, Kaiser Permanente, Organizational Effectiveness
1983 - 1984
- Research Assistant, Casa Colina Hospital for Rehabilitative Medicine, Pomona
1981 - 1983
- American Psychological Association, Member
- Society for the Psychological Study of Social Issues, Member
- Society for Risk Analysis, Member
Featured Publications & Products
- Winter, Patricia L.; Cvetkovich, George, T. 2010. Trust mediates conservation-related behaviors.
- Burn, Shawn M.; Winter, Patricia L.; Hori, Brittany; Silver, N Clayton. 2012. Gender, ethnic identity, and environmental concern in Asian Americans and European Americans.
- Marcus, Benjamin J.; Omoto, Allen M.; Winter, Patricia L. 2011. Environmentalism and community: connections and implications for social action.
- Winter, Paticia L. 2013. Values of the urban wilderness.
- Winter, Patricia L.; Burn, Shawn M. 2010. Fostering sustainable operations in a natural resource management agency: insights from the field.
- Wilson, Robyn S.; Winter, Patricia L.; Maguire, Lynn A.; Ascher, Timothy. 2011. Managing wildfire events: risk-based decision making among a group of federal fire managers.
- Bricker, Kelly S.; Winter, Patricia L.; Schultz, Jeremy R. 2010. Health, economy, and community: USDA Forest Service managers' perspectives on sustainable outdoor recreation.
- Crano, William; Quist, Ryan; Winter, Patricia L. 2008. Forest visitation, media consumption, and diverse publics: lessons for outreach.
- Winter, Patricia L.; Skenderian, Jessica; Crano, William. 2008. Routes to communication about outdoor recreation with diverse publics: what we know about media.
- Winter, Patricia L.; Cvetkovich, George T. 2010. Shared values and trust: The experience of community residents in a fire-prone ecosystem.
Publications & Products
- Winter, Patricia L.; Bricker, Kelly; Schultz, Jeremy. 2013. Sustainability in outdoor recreation and tourism.
- Winter, Patricia L.; Bigler-Cole, Heidi. 2010. Information needs, acceptability of risk, trust, and reliance: The case of National Predictive Services customers.
- Burn, S.M.; Winter, P.L. 2008. A behavioral intervention tool for recreation managers.
- Chavez, Deborah J.; Winter, Patricia C.; Absher, James D. 2008. Introduction.
- Winter, P.L. 2008. Park signs and visitor behavior: A research summary.
- Winter, Patricia L.; Cvetkovich, George T. 2008. Southwesterners’ views of threatened and endangered species management: does ethnic/racial diversity make a difference?.
- Cvetkovich, George T.; Winter, Patricia L. 2008. The experience of community residents in a fire-prone ecosystem: A case study on the San Bernardino National Forest.
- Winter, Patricia L.; Chavez, Deborah J. 2008. Wildland recreationists’ natural resource management purposes and preferences: a connection to environmental identity.
- Winter, P.L.; Cvetkovich, G.T. 2007. Diversity in Southwesterners' views of Forest Service fire management.
- Cvetkovich, George; Winter, Patricia L. 2007. The what, how, and when of social reliance and cooperative risk management.
- Cialdini, R.B.; Demaine, L.J.; Sagarin, B.J.; Barrett, D.W.; Rhoads, K.; Winter, P.L. 2006. Managing social norms for persuasive impact.
- Winter, P.L.; Jeong, W.C.; Godbey, G.C. 2004. Outdoor recreation among Asian Americans: A case study of San Francisco Bay Area residents.
- Winter, P.L.; Sagarin, B.J.; Rhoads, K.; Barrett, D.W.; Cialdini, R.B. 2000. Choosing to encourage or discourage: Perceived effectiveness of prescriptive and proscriptive messages.
- Winter, Patricia L.; Palucki, Laura J.; Burkhardt, Rachel L. 1999. Anticipated responses to a fee program: The key is trust.
- Winter, P.L. 1999. Human aspects of air quality in the San Bernardino Mountains.
- Winter, P.L.; Chavez, D.J. 1999. Recreation in urban-proximate natural areas.
- Parker, Julia Dawn; Winter, Patricia L. 1998. A case study of communication with Anglo and Hispanic wilderness visitors.
- Winter, P.L.; Cialdini, R.B.; Bator, R.J.; Rhoads, K.; Sagarin, B.J. 1998. An analysis of normative messages in signs at recreation settings.
- Schneider, Ingrid E.; Winter, Patricia B. 1998. Multiple use management preferences by visitors with differing leisure identity salience.
- Chavez, D.J.; Winter, P.L.; Baas, J.M. 1993. Recreational mountain biking: a management perspective.
Findings suggest that ethnically diverse publics may find motivation for environmentalism through a commitment to social action that serves thei ...
|Multiple Studies Improve Understanding, Measurement, and Transfer of Knowledge of Recreation, Quality Of Life, and Health|
PSW scientists contributed to an increased understanding of the link between recreation, quality of life, and health. Visitor constraints to phy ...
|Public Trust and Conservation|
Findings help improve Forest Service efforts to communicate ecosystem risks and to encourage actions that protect natural resources.Trust in the ...
|Wildfire Decision Making|
Fire management training and tools can be improved through understanding potential biases impacting wildfire management decisions.Managing wildf ...