CHARACTERISTICS OF A POSITIVE IMAGE
The built environment should reflect the context
of its surroundings, including its physical setting,
social context, and long-term economic effects.
Specifically, Forest Service buildings, sites, and
• Be instantly recognized through thoughtful
and selective use of the Forest Service family
of signs and of the Forest Service shield.
• Harmonize with or complement the character
of their landscape settings.
• Value and reflect the diversity of different
regions of the country, retaining elements
that identify them with the entire agency.
• Use the Recreation Opportunity Spectrum
(ROS) to select the location, type, and
scale of facilities and building materials.
• Employ the principles of sustainability,
including sensitivity to natural systems,
energy efficiency, and durability and cost
efficiency over time.
By creating and maintaining facilities that fit
their natural, cultural, and economic contexts,
we speak strongly to our visitors and cooperators
of the national forests about the values and
overall quality of the agency.
The same messages will reach each employee,
volunteer, and cooperator and serve as a
continuous reminder of our agency’s traditions