CHARACTERISTICS OF A POSITIVE IMAGE

The built environment should reflect the context

of its surroundings, including its physical setting,

social context, and long-term economic effects.

Specifically, Forest Service buildings, sites, and

facilities must:

 

• Be instantly recognized through thoughtful

and selective use of the Forest Service family

of signs and of the Forest Service shield.

• Harmonize with or complement the character

of their landscape settings.

• Value and reflect the diversity of different

regions of the country, retaining elements

that identify them with the entire agency.

• Use the Recreation Opportunity Spectrum

(ROS) to select the location, type, and

scale of facilities and building materials.

• Employ the principles of sustainability,

including sensitivity to natural systems,

energy efficiency, and durability and cost

efficiency over time.

 

By creating and maintaining facilities that fit

their natural, cultural, and economic contexts,

we speak strongly to our visitors and cooperators

of the national forests about the values and

overall quality of the agency.

 

The same messages will reach each employee,

volunteer, and cooperator and serve as a

continuous reminder of our agency’s traditions

and mission.

 

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