USDA Forest Service
 

Pacific Southwest Research Station

 

Pacific Southwest Research Station
800 Buchanan Street
West Annex Building
Albany, CA 94710-0011

(510) 559-6300

United States Department of Agriculture Forest Service. USDA logo which links to the department's national site. Forest Service logo which links to the agency's national site.

Publications and Products

Order a printed copy
of this publication.

Research Paper

Title: Radio and television use in Butte County, California: application to fire prevention

Author: Folkman, William S.

Date: 1975

Source: Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p

Station ID: RP-PSW-106

Description: A sample of Butte County residents were interviewed about their radio and television use habits. Their responses were analyzed in terms of demographic, social, and economic characteristics. The findings can be used in developing more effective fire prevention programs. Most people in Butte County listen to the radio or watch television but they differ widely in the way they use these mass media. Fire prevention announcements should seek to capitalize on these differences.

Key Words: fire prevention, mass media, radio, television research, community attitudes

View and Print this Publication (693 KB)

Citation

Folkman, William S.  1975.  Radio and television use in Butte County, California: application to fire prevention  Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p.

Last Modified: Nov 18, 2013 12:46:01 PM