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Research Paper
Title: Radio and television use in Butte County, California: application to fire prevention
Author: Folkman, William S.
Date: 1975
Source: Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p
Station ID: RP-PSW-106
Description: A sample of Butte County residents were interviewed about their radio and television use habits. Their responses were analyzed in terms of demographic, social, and economic characteristics. The findings can be used in developing more effective fire prevention programs. Most people in Butte County listen to the radio or watch television but they differ widely in the way they use these mass media. Fire prevention announcements should seek to capitalize on these differences.
Key Words: fire prevention, mass media, radio, television research, community attitudes
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Citation
Folkman, William S. 1975. Radio and television use in Butte County, California: application to fire prevention Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p.