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Research Note

Title: Modifying the communicative effectiveness of fire prevention signs

Author: Folkman, William S.

Date: 1966

Source: Res. Note PSW-RN-104. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p

Station ID: RN-PSW-104

Description: Two versions of a commonly used U.S. Forest Service sign ('America Needs Productive Forests') were tested on four adult special-interest groups in Butte County, California. Half the members were shown the regularly used sign; the other half, a modified sign that included the Smokey Bear symbol. Responses to questionnaires by both groups suggested that each sign had a different impact and meaning, and brought out different concepts.

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Citation

Folkman, William S.  1966.  Modifying the communicative effectiveness of fire prevention signs.   Res. Note PSW-RN-104. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p .

Last Modified: Jun 10, 2011 04:51:35 PM