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National film award highlights Forest Service outreach to urban audiences


Stock handlers for the Ninemile Ranger District of the Lolo National Forest move pack animals and horses around the pastures and stockyards at the district’s training center for traditional skills, north of Missoula, Mont., showing the diversity of jobs and traditional skills the agency uses for backcountry and wilderness management. (U.S. Forest Service)

Stock handlers for the Ninemile Ranger District of the Lolo National Forest
move pack animals and horses around the pastures and stockyards at
the district’s training center for traditional skills, north of Missoula, Mont.,
showing the diversity of jobs and traditional skills the agency uses
for backcountry and wilderness management. (U.S. Forest Service)

Posted by Phil Sammon, Northern Region, U.S. Forest Service


The Big Sky country of western Montana elicits images of Old West cowboys driving herds across open ranges, log cabins alongside glacial lakes in high-mountain valleys and other images of a time when the work was done by hand far from civilization.

For some U.S. Forest Service employees on the Lolo National Forest, that lifestyle is theirs today, with pack strings of mules ferrying supplies into wilderness areas across western Montana.

It was this aspect of work on the Lolo’s Ninemile Ranger District that was featured in Urban American Outdoor Television’s program, “What is the Forest Service?”  The episode recently earned a Bronze in the 34th Annual Telly Awards Film and TV category from among more than 11,000 entries nationwide. The segment featured Wild West-style pack strings, horsemanship and the deeply-held passion the employees have for the natural resources and their work there.

 

Urban American Outdoor Television producer Wayne Hubbard (center) talks over a segment on the Ninemile Ranger District of the Lolo National Forest with Northern Region Civil Rights Director Bob Shinn (left), and a member of the production crew. (U.S. Forest Service)

Urban American Outdoor Television producer Wayne Hubbard (center)
talks over a segment on the Ninemile Ranger District of the Lolo National
Forest with Northern Region Civil Rights Director Bob Shinn (left), and a
member of the production crew. (U.S. Forest Service)

Bob Shinn, Northern Region’s civil rights director, explains why the connection to urban populations is so important to the Forest Service.

“Urban American Outdoors regularly reaches an audience that the Forest Service has had a difficult time reaching in the past for both employment and recreational opportunities,” Shinn said.

Diversity and inclusiveness are focus areas for U.S. Department of Agriculture Secretary Tom Vilsack, and this recognition for the Forest Service in Montana is a key part of local support for this departmental emphasis.

Urban American Outdoors features locations and recreational opportunities to an urban audience on both the Sportsman’s Channel and the Outdoor Channel on cable television nationwide. Company founder Wayne Hubbard has earned national acclaim with more than 50 broadcast awards, including an Emmy nomination. His outdoor-focused shows reach millions of viewers weekly in major urban and metropolitan markets – places where the Forest Service is not generally well known. Hubbard says he has received some 35,000 emails alone about the Forest Service since the episode aired.

In late May and early June, UAOTV filmed two more segments on the Lolo featuring other types of jobs employees perform, as well as the locations where they work. These segments will air this fall.

Northern Region Civil Rights Director Bob Shinn (left) discusses a possible shooting segment for the “What is the Forest Service” program with Urban American Outdoor Television’s Wayne Hubbard (center) and Hubbard’s wife, Candace (right). (U.S. Forest Service)

Northern Region Civil Rights Director Bob Shinn (left) discusses a possible
shooting segment for the “What is the Forest Service” program with Urban
American Outdoor Television’s Wayne Hubbard (center) and Hubbard’s wife,
Candace (right). (U.S. Forest Service)

Since 1979, the Telly Awards have recognized outstanding film and video productions; online video content; and local, regional and cable TV commercials and programs.

 

 

 

US Forest Service
Last modified October 22, 2013
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