FSH 5109.18 - WILDLAND FIRE PREVENTION HANDBOOK
                    WO AMENDMENT 5109.18-99-1
                      EFFECTIVE 06/10/1999

                CHAPTER 20 - SMOKEY BEAR PROGRAM

                            Contents

20.1      Authority
20.2      Objectives
20.3      Policy
20.4      Responsibility
20.41     Director, Fire and Aviation Management Staff, Washington Office
20.42     Regional Foresters and Area Director
20.43     Regional and Area Directors of Fire and Aviation Management
20.44     Forest Supervisors
20.6      Role of The Advertising Council and Campaign 
          Advertising Agency
20.61     The Advertising Council, Inc.
20.62     Campaign Director
20.63     Campaign Advertising Agency 
20.7      References

21        PROGRAM COMPONENTS

22        PUBLIC SERVICE ADVERTISING
22.02     Objective
22.03     Policy
22.1      Television and Radio
22.2      Newspaper and Magazines
22.3      Outdoor Advertising
22.4      Field Production of Public Service Advertisements
22.5      Smokey Bear Internet/World Wide Web Site

23        SMOKEY BEAR PROGRAM EDUCATIONAL ACTIVITIES
23.02     Objective
23.03     Policy
23.1      Smokey Bear Activities
23.11     School Programs
23.2      Special Activities and Events
23.3      Campaign Materials
23.31     Cooperative Fire Prevention Materials (CFPM) Catalog
23.32     Materials Distribution
23.4      National Association of State Foresters Catalog
23.5      Junior Forest Ranger Program
23.6      Field Production of Fire Prevention Materials 

24        COMMERCIAL LICENSING OF SMOKEY BEAR NAME AND ARTWORK
24.02     Objectives
24.03     Policy
24.04     Responsibility
24.1      Protection and Use of Smokey Bear Image
24.2      Licensing Guidelines
24.3      Licensing Process
24.4      Licensing Fees
24.5      Official Smokey Logo
24.6      Artwork
24.7      Licensing Violation

25        IMAGE AND APPEARANCE OF SMOKEY BEAR
25.02     Objective
25.03     Policy
25.1      Artwork
25.2      Smokey Bear Costume
25.3      Purchase and Policy for Use of Smokey Bear Costume

26        SMOKEY BEAR AWARDS PROGRAM
26.02     Objective
26.03     Policy
26.1      Description of Awards
26.11     National Awards
26.12     Other Awards
26.2      Eligibility
26.3      Selection Criteria
26.31     National Gold Smokey Bear Award
26.32     National Silver Smokey Bear Award
26.33     National Bronze Smokey Bear Award
26.34     Other Awards
26.4      Nomination Process
26.41     National Awards
26.42     Other Awards
26.5      Selection Process
26.51     National Awards
26.52     Other Awards
26.6      Presentation of Awards
26.61     National Awards
26.62     Other Awards
26.7      Source of Supply for Awards

27        EXHIBITS